The platform is rolling out a fresh option that allows them to cut down on the amount of AI-created media appearing in their feeds. This move comes as the company revealed that it currently hosts more than 1 billion AI videos.
Trial and Implementation
The update is being tested over the coming weeks before a full-scale release. This development coincides with a rise in AI-generated material, driven by new video-generation tools.
The Broader AI Trend
Studies have shown that almost one in 10 of the most rapidly expanding video streams on a popular video site only show content made by AI. A significant portion of this material is considered mass-produced AI material, a label for substandard, factory-style content that is typically illogical or dreamlike.
Our research shows that numerous viewers appreciate content made with AI tools, from AI artwork to informative clips, and we want to give people the power to increase or decrease of that, depending on their own preferences,” said a company executive.
Scale of AI Content
The platform shared that there are currently 1.3bn videos on its network identified as AI-generated. Collectively, more than 100 mn media items are submitted to the app each day, making AI-generated material a minor percentage of its complete catalog.
Customizing Your Feed
Viewers will be in a position to limit or boost the volume of artificial media they view by accessing the topic control option in the platform and picking the AI content topic. Additional categories that can already be controlled under the tool cover current affairs, clothing, beauty, and choreography.
Platform Guidelines
The platform’s rules mandate creators to tag “realistic” AI-generated content, and it bans harmful fake videos of public figures or critical incidents. Any authentic-looking artificial content that is not labeled can be removed under its community policies.
Additionally, the platform will henceforth add an artificially created label to content created with its built-in AI features, or identified by an cross-platform project for spotting AI-generated material. This step is designed to help prevent users from attempting to bypass the tagging system.
Responsible AI Funding
TikTok is additionally introducing a $2 million educational fund for experts and institutions to create educational content about responsible artificial intelligence. This program will benefit non-profit groups focused on teaching computer science.
Content Safety Approach
The video-sharing app has justified its safety measures, during discussion over proposals to cut jobs for numerous content moderators in the UK. It is set to reduce hundreds of positions in its content moderation team in London, with worker representatives and online safety experts voicing alarm that humans are being replaced by automated systems.
A senior executive stated that human moderation would continue to be important, but automated tools can shield workers by eliminating the most graphic content ahead of it gets reviewed by humans. TikTok reported a significant reduction in disturbing and violent content handled by human moderators over the previous year due to the use of its automated systems.
We believe it is crucial to combine staff and AI to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we further consider it’s extremely critical to minimize viewing of dangerous material as rapidly, which is where a extensive automated help is making a difference work at speed.”
